Magazines

It feels like there are already 10,000 magazines, so why another magazine?

Because we miss one thing! Maybe you too? One that is different, that goes deeper, that doesn't represent any illusions and that simply runs against time in these fast-moving times.

This is a magazine that was created in a very unconventional way, but with a lot of dedication and passion. Which runs contrary to trends and fashion and focuses on brands and products that you may not know yet but should definitely get to know. Why now? Because it's time.

We are surrounded by mass-produced products, fashion hype, frozen food and Swedish home design. Short-lived and usually pretty boring. Or it's about superficial luxury and status symbols, fashion trends and expensive, because hip, brands. Which doesn’t always have to have to do with quality. Most people join in, run along, imitate, because they only understand what is worn by the general public and propagated by fashion magazines. Authentic is something different. And all of this no longer has anything in common with originality and exclusivity. But where are the products that are connected to a story, a passion, a craft?