Magazines

It feels like there are already 10,000 magazines, so why another magazine?

Because we miss one thing! Maybe you too? One that is different, that goes deeper, that doesn't represent any illusions and that simply runs against time in these fast-moving times.

This is a magazine that was created in a very unconventional way, but with a lot of dedication and passion. Which runs contrary to trends and fashion and focuses on brands and products that you may not know yet but should definitely get to know. Why now? Because it's time.

We are surrounded by mass-produced products, fashion hype, frozen food and Swedish home design. Short-lived and usually pretty boring. Or it's about superficial luxury and status symbols, fashion trends and expensive, because hip, brands. Which doesn’t always have to have to do with quality. Most people join in, run along, imitate, because they only understand what is worn by the general public and propagated by fashion magazines. Authentic is something different. And all of this no longer has anything in common with originality and exclusivity. But where are the products that are connected to a story, a passion, a craft?

They exist. That's the beauty. And they have usually been around for quite a long time. That's probably the amazing thing. The jeans you are missing are deep blue, made of the best cotton and will last for many years. The shoe you are looking for may have been made exactly the same way you can buy it today for 100 years. Made from the best leather, with the best knowledge, in a long tradition of craftsmanship. The watch you are imagining may have been designed for half a century and, like the jeans and the shoe, becomes more valuable and beautiful over the years.

They give their best all year round, you can expect the same!

With this magazine we would like to make it easier for interested people to find and understand such products. In this respect, it is definitely a didactic magazine that wants to contribute to products being valued again, production methods and prices being understood and the reader forming their own opinion and style. With this magazine we want to present consistently good style in all areas of life. We will show you special things, new products as well as things that have almost been forgotten, vintage products that become more beautiful and develop individuality.

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